For example, if a job requires a lot of work on team projects, you might say one of your strengths is that you are a clear communicator who can work with diverse groups of people. The changes will be getting rid of the targets that say that operations are performed within 18 weeks and also seeing your doctor within 48 hours. (Department of Health, 2010), The Change4Life campaign started in January 2009 and started by targeting young families with children aged 5-11 years. The following are examples of strengths at work: Hard skills like "Ruby on Rails development," "Email marketing strategy," or "Data Analysis in Excel". (Pharmaletter, 2010), Some advantages of the proposal have been put forward such as that the white paper shows a move towards greater doctor and patient influence over clinical decisions. strengths and weaknesses of change4life. Knowledgeable - Debaters rarely pass up a good opportunity to learn something new, especially abstract concepts. Inability to motivate teams. Published: 11th Feb 2020. Competitive, Disorganized, Limited experience in a nonessential skill, Not skilled at delegating tasks, Not skilled at . (Watts, 2009), The department of health is now keen on getting corporate partners that the department seems to have forgotten the certain steps that need to be taken that can stop obesity such as protecting children from junk food marketing or forcing companies to use effective nutritional labelling. We've received widespread press coverage Without it, the campaign would have ended the year with a database of only 149,458 families, about 50,000 short of its target. Strengths and Weaknesses of Functionalist And Conflict Theories. (BBC, a, 2010), A lot of people have supported this idea by stating that the interventions that were put forward did not work but actually made health inequalities worse. (BBC, 2010), The TPIAG is calling on the current government to invest in contraception, sex and relationship education, they have stated that the pregnancy rates will rise again unless there is sustained commitment and investment in contraceptive services, along with better sex education. Specifically, SWOT is a basic, analytical framework that assesses what an entity . The current Change4Life campaign also recommends the following Small Swaps: Choosing porridge and low sugar whole wheat cereals instead of sugary cereals Having skimmed milk instead of whole or semi skimmed milk Swapping full fat cheese for low fat cheese Eating low fat spreads instead of butter. Rather than a trend (which somehow suggests it might be short lived) I see this as more of a cultural evolution or on-going long-term change., By Mahir Prasad Is a field with close links to policy-making and practice and thus a type of research with high societal relevance. Change4Life 7.9. currently described as the marketing component of the Government's response to the rise in obesity. It has been found that more than two billion fewer cigarettes were smoked and 400,000 people have quit smoking since the ban was introduced, researchers have said that this will prevent 40,000 deaths over the next 10 years. According to the new changes the government is planning to close 151 primary care trusts and have them replaced by GPs, the question that has been put forward by this proposal is that how much money is going to be spent on administration rather than health care? The changes will be in place in 2013 and in the following year all hospitals will be foundation trusts, which will mean that hey will be controlling their own budget and have control. In the examples below, you'll see the weakness followed by context: Personality Traits Example 1: ' I can be too critical of myself. (Kanigher, 2010), The sexual health campaign is in place to inform people to have safe sex to prevent sexual transmitted diseases (STIs) and unwanted pregnancies. Having been heavily criticised by many in the health sector for not implementing a compulsory and simple uniform labelling system in the past, the government has finally won agreement from major supermarkets to introduce a traffic light system of labelling on a voluntary basis this year. The three campaigns that have been mentioned in the portfolio have given an overview of what the campaign does and the strengths and weaknesses. To improve integration of local marketing activity with the national effort, the Department of Health (DH) created a bid fund to allow SHAs to fund localised activity from the central budget of 1 million eight awards were made. From June to September 2009, Amra (which represents over 190 regional newspapers) used locally sourced case study material to showcase local activity and reported on upcoming and relevant events that fitted the Change4Life movement. Hiring. These figures are worrying given that in 1993, when the first study was carried out, only 13% of men and 16% of women were classed as obese. The campaign aims to motivate a societal movement in which anyone who has an interest in preventing obesity, they can be businesses, healthcare professionals, charities, schools or families can play their part. In consultation with the Healthy Weight, Healthy Lives Expert Advisory Group and policy team, the Chief Medical Officer (CMO) and key stakeholders (including the Food Standards Agency), the campaign team defined the behaviours that parents should encourage their children to adopt if they are to achieve and maintain a healthy weight: To make the behaviours real for people, partner agencies created user-friendly, memorable language for describing them, supplied tips that translated each behaviour into real situations to which target audiences could relate, and created a mechanism for promoting the behaviours as a set. Change4Life is the British Government's flagship brand focused on tackling childhood obesity. The most significant step in transforming from a weakness-focused mindset to a strength-based approach involves two things. With the change in government in summer 2010, the new coalition government has progressively scaled back Labours 75 million marketing budget for Change4Life in its plans to cut its ad spending by up to 50 per cent. There is no political agenda as is often the case with government aid, and thus aid is not 'tied aid' - it . 1. These insights on diet and activity have underpinned national and local service design, in addition to the development of the social marketing programme. Poor communication. In conjunction with communications partners and the Central Office of Information (COI), using its Artemis forecasting tool, the following targets were developed for the first year of the campaign: Mobilising the network started in 2008, before any direct communication to the public. (Department of Health (a), 2010), The steps that Change4life support will help people to improve health and their diet for example by swapping sugary food for healthier alternatives, cutting down on portion sizes and putting a limit on snacks. Patients will now have to wait longer to get appointments to see the GP, as local surgeries will be part of the financially powerful regional GP groups, as they now have almost 80 billion of the health budget they could get rid of expensive treatments which in turn will make patients look for a different surgery which meets their needs. So clearly there is a potential of success and recent signs have shown that the public are on board with such initiatives. It was published in a report that it is urgent to act on the obesity crisis now as it was predicted that 9 out of 10 adults will be obese by 2050. Study for free with our range of nursing lectures! Do you have a 2:1 degree or higher in nursing or healthcare? 13. Then the third stage which was also launched in 2010 moved the focus back onto contraception again. The main marketing mechanic for this phase is a How are the kids? questionnaire on childrens health and activity, constructed around eight desired behaviours. In a survey published by the Food Standards Agency (FSA), Two-thirds of the British public say it is important that genetically modified ingredients are labelled on food. They have been criticised for having partnerships with companies such as Nestle, PepsiCo and Mars. All national partners are also required to complete and submit activity application forms for approval by the DH. 4.4/5 on reviews.co.uk. However, it is what is needed as it could change behaviour. There will be a Health Watch network where feedback will be gathered from patients. Do you collect any personal data of the users of the app? Whatever our achievement, it pivots around the team effort. NHS certified education, meal plans and coaching to lose weight, reduce medications and improve your HbA1c. Being detail oriented. This phase included social marketing training (including briefing on the research findings), face-to-face presentations and direct marketing. Ability to innovate. In response to the rise in obesity, the Government set out its ambition that, in future, all individuals will be able to maintain a healthy weight. The team believed the programme would need two stages: Before behaviour change could be achieved on any significant scale, people would need to: Consultation and dialogue would need to play a central role and include the following elements: The scoping work resulted in the development of a marketing strategy, which set out what the campaign would say and what tools, techniques and products would be provided at each stage. In its first year, Change4Life focused on families, particularly those with children under 11. Our history. The practical steps that Change4Life advocates will help people to improve their diet and health, for example, by swapping sugary foods like soft drinks for healthier alternatives, cutting down. Controversially, Health Secretary Andrew Lansley has been asking the food and drink industry to take greater responsibility for funding the anti-obesity initiative in exchange for no new regulation. This could mean a doubling in the direct healthcare costs of overweight and obesity, with the wider costs to society reaching 49.9 billion by 2050. Through a locally searchable database of services provided by partner organisations, people can find activities they can undertake locally. Policy mechanisms to in uence health behavior vii Assessing the needs and preferences of customers Assessing outcomes Creative thinking Designing innovative products Efficiency Good judgment Innovation Logical thinking Open minded Solution oriented Solving complex problems Statistical analysis Communication Written and oral communication skills are critical for almost any job. Among other things, the Terms require the organisation to support healthy diet and activity behaviours and the goals of the campaign. Biology. Strengths are often identified as part of strategic planning, swot analysis and competitive analysis. The programme also set out to recruit local supporters someone from the community whose job it is to promote healthy lifestyles, or an individual who has influence with the target audience (such as a member of a community-minded voluntary group, club or registered charity). Physical strength - you may have incredible flexibility, coordination, or endurance. (Watts, 2009), Change4life tried to justify the partnerships by claiming that they want everyone to work together to fight obesity. Health Promotion through media campaigns can reach a large population in a relatively short period of time and therefore are efficient and effective. If you need assistance with writing your nursing essay, our professional nursing essay writing service is here to help! The strategy sets out a framework for action in five main areas: children, healthy growth and healthy weight; promoting healthier food choices; building physical activity into our lives; creating incentives for better health; and personalised advice and support. Our nursing and healthcare experts are ready and waiting to assist with any writing project you may have, from simple essay plans, through to full nursing dissertations. Evaluation. But for this agenda to work there has to be support from the coalition government. Here's a table with some common strengths and weaknesses job seekers might cite: Attentive/detail-oriented, Collaborative, Creative, Empathetic, Entrepreneurial, Flexible/versatile, Honest, Innovative, Patient, Respectful. Example strengths for job interviews Being adaptable Being proactive Building relationships Being willing to go above and beyond to help others Coming up with innovative solutions Communicating in writing Delegating The campaign talks about fat in the body rather that fat bodies and makes the link clear between fat and preventable illnesses. Registered in England with company number 07856984, Website design & development by 54 Degrees, Yes, please send me social marketing tips and news by email, The campaign reached 99 per cent of targeted families, 413,466 families joined Change4Life in the first 12 months, Over 44,833 families were believed to still be involved with Change4Life after 6 months, Over 1.9 million responses (postal, online, face-to-face, telephone) were received in year one, Create a societal movement in which everyone plays their part, helping to create fundamental changes to those behaviours that can lead to people becoming overweight and obese, Create a segmentation model that would allow resources to be targeted to those individuals most in need of help (i.e. The programme began with over six months of engagement with partners and workforces, local service providers, potential local supporters and (non-governmental organisations (NGOs), so that when national marketing started, the public would encounter an informed and supportive local environment. The law also states that smoking is not allowed in public transport or in work vehicles where there is more than one person in the vehicle. If you fail to respond to the queries and doubts posted by your target audience, then your customers will feel ignored. A lack of resources for sexual health services have been blamed for the rates of infection. and toolkits for partners to use. NO FOOD IS BAD FOR YOU! Professional weaknesses and strengths have many examples with diplomatic answers. (Everett, 2009), They have stated that they were behind in their target which was to halve the under 18 conception rate by 2010 and also another aim which they need to do is to lower the rates of abortion and repeat abortion as they remain high in people under the age of 25. E.g. The team would advise others contemplating such a programme to: Do you have a question about social marketing? (Waters, 2009), The campaign gets their information across by using the television, radio and the press. (Channel 4, 2011), The changes that are being made have been labelled as dangerous by the health experts and campaigners who are desperately trying to save the NHS. She also stated that it is not easy for the teenagers to get hold of information and support that they need from schools. The following are common business strengths. Launched in January 2009, Change4Life focuses on prevention and aims to change the behaviours and circumstances that lead to weight gain, rather than being a weight-loss programme for the already obese. The Teenage Pregnancy Independent Advisory Group (TPIAG) has warned that the budget cuts and the changes in the NHS are going to threaten the current downward trend in teenage pregnancy. Will people change their behaviour after living in unhealthy lifestyles for so many years? Due to differing cultural drivers, the six ethnic minority communities surveyed did not fit neatly into the mainstream segmentation. Here are 5: 1. E.g. (Pharmaletter, 2010), The changes to the NHS will be taking place in 2013, already it has emerged that GPs that are covering half the country have already signed to start piloting the changes. There is a fixed penalty of 200 if there is a failure to put up no-smoking signs. In England 24% of men and 26% of women are obese, while 65% of men and 58% of women are either overweight or obese. General intelligence - you excel in . Mental strength - like embracing uncertainty, persisting through challenges, and bouncing back from setbacks. This essay should not be treated as an authoritative source of information when forming medical opinions as information may be inaccurate or out-of-date. SWOT (Strength, Weakness, Opportunity, and Threat) analysis is a framework businesses use strategically to plan out the trajectory of their product, service, or commodity. 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